Having a consistent brand identity is very necessary to win recognition and make your place in the conscious of your ideal customer. People often think that branding is all about the logo. The logo is an important and integral part of branding, but there is more to branding than just a logo. Branding is about how you understand the problem of your customer and place yourself as the best solution for your problems, how you communicate the value you are providing them, your USP proposition, and your company's attitude towards your customers. Branding affects both your marketing and sales figures.
A very important aspect for any brand is the way they are perceived by the audience. 97% of the individuals online look at reviews before making a buying decision, which means a bad reputation online can really lead to depreciation in sales for the brand. While a bad reputation can really hurt a brand, a good one, on the other hand, helps it grow multi-folds. Hence, getting and responding to reviews is extremely important. Even bad reviews can be leveraged if dealt with carefully. Data says some brands have had longer retention on their websites after customers came from negative reviews as opposed to ones who came through positive ones.
We will closely work with you to research, create, and develop your brand strategy, and then align it with your marketing strategy. We will help you define your brand in a way that leaves the most positive impact on your target market.
Aligned with the vision of our branding and marketing strategy, we will design your logo. The experts at Global IT Sources brainstorm and pay attention to the tiniest details like straplines, colors, fonts, etc., which designing your logo.
Once we define your brand, we will implement the same message conveyed through your brand identity in all your marketing content like emails, websites, advertisements, and so on.