Our 6-Step Sales And Marketing Processes For Businesses


Do you want to know how we achieve such results? The key to such successful campaigns isn’t what we do but how we do it. Here is our popular six-step process we make your campaigns and your engagement a success:

01

Analyzing and Strategizing before using Tactics

The first step to starting any client's marketing is to analyze and understand the business, its existing presence and performance, and understanding underlying problems. Then after the analysis, it is time to build a solid strategy. A good strategy is the basis of any good marketing campaign. One must spend at least 1-2 days with the experts and consultants of Global IT Sources to build the marketing roadmap to achieve good results in a minimal investment of time and money. This process helps clear the vision of what our goals should be and how feasible they are.

02

The Content which Sells

The marketing maestros at Global IT Sources will develop a blueprint of creative content plans which would help attract relevant prospects and help you sell more. This content blueprint might include animations, videos, infographics, blogs, articles, webinars, eBooks, and so on.

03

Multiple Tactics to Attract and Generate Quality Traffic

Why resort to just one tactic to attract traffic to your website or services? The more, the better! Hence, at Global IT Sources, we believe in building multiple sources or tactics to generate quality traffic by increasing the reach of your content to your target market. Our experts skilled in SEO, PPC, Email marketing, and Social Media Marketing ensure that there are multiple channels firmly built to attract traffic to your website.

04

Marketing Automation

As the world moves towards the digital revolution, manual labor is being replaced by automation to save time, money, efforts, and resources. The same is in the case of sales execution and marketing. Marketing Automation is witnessing incredible growth and has shown proven results of an increase in revenue and sales for companies. It has lessened the turnaround time for salespeople, has enabled quicker generation and better engagement of leads, nurturing, and has increased sales efficiency by building a structured pipeline for better conversions.

05

Aligning Marketing and Sales

We believe that the goals of both sales and marketing must be aligned with each other. The leads created through marketing strategies must be passed on to the sales team to pursue further and eventually convert. We help you integrate your sales CRM with the marketing automation to help generate quality leads, nurture them, and assign them to the salespeople who engage and convert them. This enables the salespeople to understand how the interest was sparked in the prospects, what they are attracted to, what works to engage them, and how to win deals. Marketing, on the other hand, determines the ROI and gives reports on what strategies and tactics are producing the best results and what is the quality of leads being generated.

06

Analysis and Review

This is a never-ending cycle. We keep analyzing and reviewing our strategy to evaluate what works best for your business and what more value we can add to generate more sales, reduce the time required for conversions, reduce investment, and reduce efforts. We deliver reports to you every month as we believe that numbers matter and they are the actual results when you put the numbers on paper.

Our strategies are not something belonging to the 'get rich quick' schemes.


It is a long-term process, and significant results are only visible with perseverance over time. This involves building the audience, targeting ideal prospects, building databases, and finally building a good sales pipeline to help increase conversions and generate revenue for long periods.


These strategies are one of the most cost-effective methods to build and grow your business in the long run. Contrary to telemarketing, cold selling, advertising, etc., which may deliver short-term results that also involve larger investment, online marketing with automation builds your website to become a channel of generating inquiries and leads for the long-term.


Online marketing, Google AdWords, Social Media Marketing, SEO, etc., require in-depth knowledge and experience. The team of experts at Global IT Sources is blessed with relevant experience and knowledge to help build your business magnificently over the long-term.